Metavers

American Eagle Outfitters debuts in metaverse with Roblox

(L-R) Maitreyi Ramakrishnan, Michael Evans Behling, Madelyn Cline, Joshua Bassett. Pic: AEO, Inc.
Written by Publishing Team

(LR) Maitreyi Ramakrishnan, Michael Evans Behling, Madelyn Cline, Joshua Bassett. Pic: AEO, Inc.

US-based clothing and accessories retailer American Eagle Outfitters has launched its Spring ’22 Members Always campaign, an invitation into an optimism, youth-led world where everyone is welcome. Making its debut with Roblox, American Eagle (AE) will open a metaverse adaptation of the campaign on Livetopia, a top 10 role-playing game on the platform that has amassed over 1.5 billion visits.

Building on AE’s leadership in social, commerce and gaming, the campaign extends into places where the Metaverse meets reality. Members Always will have extensions across Roblox, Snapchat and TikTok where the AE community can experience, shop and game, the company said in a media release.

Livetopia gamers can explore the club while collecting exclusive game items, including styles from the AE Spring collection to outfit their branded avatars.

US-based clothing and accessories retailer American Eagle Outfitters has launched its Spring ’22 Members Always campaign, an invitation into an optimism, youth-led world where everyone is welcome. Making its debut with Roblox, American Eagle (AE) will open a metaverse adaptation of the campaign on Livetopia, a top 10 role-playing game on the platform.

AE is elevating its presence on Snapchat through new augmented reality (AR) innovations and Marker Tech that helps merge the physical and digital worlds. Snapchatters can use a new AE Lens to play an interactive AR tennis match where they earn points aiming for Spring collection targets and shop the collection.

Headlining the campaign images and video are tennis player, Coco Gauff, actor and musician Joshua Bassett, actors Madelyn Cline, Maitreyi Ramakrishnan and Michael Evans Behling, and multi-hyphenate mxmtoon.

The Spring ’22 Campaign taps into vintage nostalgia, prep vibes and looks for everyone. The new collection features jeans fits including flares, low + loose, shorts, athletic and athletic skinny fit jeans and more.

“AE’s Members Always campaign represents our belief that this generation has the power to come together and create a place where everyone belongs. Coco, Joshua, Madelyn, Maitreyi, Michael and mxmtoon share a unique point of view on today’s world that empowers others to believe in the limitless possibilities of tomorrow,” said Jennifer Foyle, President – Executive Creative Director, AE & Aerie. “Our Spring collection is a fresh approach to nostalgic-inspired trends. Flares are back, so are wider and looser fits, and of course, the best of the 90s. The assortment inspires customers to show up to be themselves.”

Fiber2Fashion News Desk (KD)

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