Online travel company, MakeMyTrip, has launched limited edition non-fungible tokens (NFTs) to celebrate the beauty and diversity of India’s varied flora and fauna, and more.
The artworks have been conceptualised and designed to commemorate some of the popular as well as the unexplored travel gems of India.
This will give travelers a chance to own digital collectibles of their favorite destinations. The first batch of these digitally crafted, immersive artworks unravel the majestic landscapes of Goa, Ladakh, Orissa, Himachal, Kashmir, Kerala, Meghalaya, Rajasthan, and Andamans, the platform said in a press statement.
Each artwork has been designed using Advanced AI Generative Adversarial Networks (GANs) wherein the AI tool is uploaded with several images and trained to produce realistic, creative and unique images. The artwork is conceptualised and designed by AI Bots, an online community of digital artists.
Overall, the limited-edition artwork will present a kaleidoscopic meta-world view of the explored and the relatively lesser explored destinations in the country. For instance, the NFT on Goa captures the incredible natural beauty of its beaches while highlighting the less frequented tourist spots including Pandava Cave, Basilica of Bom Jesus, Dudhsagar Falls and the splendid Fort Tiracol.
Sunil Suresh, group chief marketing officer, MakeMyTrip, said, “The limited edition NFTs are a confluence of new-age technology with the world of travel as it captures the beauty of some of the exotic locations of India. We are offering travel enthusiasts a never before chance to be owners of this beauty in the digital domain. These NFTs are in line with our overall marketing and communication objective of inspiring every Indian to discover and explore the majestic beauty of India.”
Praphul Chandra, founder, KoineArth, said, “We are proud to partner with MakeMyTrip to immortalize the legacy of India as NFTs on our ngageN platform. With the launch of MakeMyTrip’s NFTs, Indians around the world can digitally own the beauty of India, make it part of their personal legacy and even gift it to their loved ones. The artwork of NFTs are a great example of how brands-with-a-purpose are working with digital artists to create art that captures their spirit.”
MakeMyTrip will be passing on all proceeds from the sale of these NFTs to support projects focusing on promoting sustainable tourism in the country, the statement added.